Pinterest is where 631 million people a month go to plan their next meal, remodel, outfit and holiday, so the accounts that sit at the top of its follower charts are not just popular, they shape what the rest of the internet pins next. This guide rounds up the most followed Pinterest accounts in 2026, from a designer with over 15 million followers to the brands marketers quietly copy.
One honest note up front, because it matters: Pinterest does not publish a public follower leaderboard, and most “2026” lists recycle the same figures first verified years ago. Every number below is marked approximate and tied to its source, with the undisputed records anchored to Guinness World Records. Treat the rankings as a well-sourced snapshot, not a live scoreboard.
Below you will find the overall top 10 (plus five honourable mentions), the most followed individual creators, a curated must-follow list, accounts for marketing inspiration, the biggest eCommerce brands, the boards worth following, and a category-by-category breakdown, followed by the context competitors skip: followers versus monthly viewers, 2026 platform stats and how these accounts actually grew.
Key Takeaways
- Joy Cho (Oh Joy!) is the most followed person on Pinterest, with roughly 15 million followers, a record verified by Guinness World Records (14.87M in 2021).
- Home decor, DIY and food dominate the leaderboard, which matches Pinterest’s own data that home decor, style and food are its biggest categories.
- Followers are not the metric that matters most on Pinterest, which works like a visual search engine, so monthly viewers and outbound traffic often matter more.
- Follower counts are approximate and were last widely reported between 2021 and 2024; Pinterest publishes no live leaderboard, so treat all numbers as a sourced snapshot.
- Pinterest reached about 631 million monthly active users in early 2026, growing double digits year on year, with Gen Z its fastest-growing audience.
Most Followed Pinterest Accounts in 2026 (Top 10)
Here are the ten most followed Pinterest accounts, blending individual creators and brands. Follower counts are approximate, drawn from the most recent public reporting and anchored to Guinness World Records where a verified figure exists.
| # | Account | Handle | Followers (approx) | What they are | Niche |
|---|---|---|---|---|---|
| 1 | Joy Cho / Oh Joy! | @ohjoy | ~15.1M (Guinness: 14.87M, 2021) | Designer & creator | Home decor, DIY, lifestyle |
| 2 | Etsy | @etsy | ~11.2M | Brand (marketplace) | Shopping, crafts |
| 3 | Poppytalk | @poppytalk | ~10.4M | Creative studio | DIY, design, home |
| 4 | Tasty | @buzzfeedtasty | ~10.2M | Brand (BuzzFeed) | Food & drink |
| 5 | Maryann Rizzo | @maryannrizzo | ~9M (Guinness, 2021) | Interior designer | Home decor |
| 6 | Mamas Uncut | @MamasUncutMain | ~8.5M | Publisher | Parenting, home |
| 7 | Cathie Hong Interiors | @cathiehonginteriors | ~7.9M | Interior design firm | Home decor |
| 8 | Jane Wang | @janew | ~7.7M | Creator | DIY, nature, food |
| 9 | HonestlyWTF | @honestlywtf | ~7.2M | Curator (Erica Coffman) | DIY, fashion, beauty |
| 10 | Bonnie Tsang | @bonnietsang | ~7M | Visual artist | Design, photography |
Honourable Mentions (11 to 15)
| # | Account | Handle | Followers (approx) | Niche |
|---|---|---|---|---|
| 11 | Evelyn | @evecpage | ~6.8M | Travel, nature, art |
| 12 | Pejper | @pejper | ~6.7M | Home, interior |
| 13 | Style Me Pretty | @stylemepretty | ~6.4M | Wedding, fashion |
| 14 | Harper’s Bazaar | @harpersbazaar | ~6.4M | Fashion, beauty |
| 15 | Trey Ratcliff | @treyratcliff | ~6.4M (Guinness: most-followed male, 2021) | Travel, photography |
Data note: Pinterest does not publish follower rankings. The verified anchors here are Guinness World Records (2021): Joy Cho at 14,866,198 followers as the most followed person, and Trey Ratcliff as the most followed male. Other figures are approximate and compiled from 2021 to 2024 reporting, so exact positions shift over time.
Most Followed Pinterest Users (The People, Not the Brands)
Strip out the brands and publishers, and a clear list of the most followed Pinterest users, real individual creators, emerges. These are the people whose personal taste moves the platform.
- Joy Cho (Oh Joy!), ~15.1M – the most followed person on Pinterest, a Los Angeles designer whose colourful lifestyle boards led to licensed collections with Target and others.
- Maryann Rizzo, ~9M – an interior designer whose home and decor pins have topped the charts for years.
- Cathie Hong, ~7.9M – a San Francisco interior designer known for warm, modern, kid-friendly spaces.
- Jane Wang, ~7.7M – mother of Pinterest co-founder Ben Silbermann, with beloved nature, food and DIY boards.
- Erica Coffman (HonestlyWTF), ~7.2M – the curator behind one of Pinterest’s most-loved DIY and style destinations.
- Bonnie Tsang, ~7M – a visual artist and photographer whose design-led boards are a masterclass in aesthetics.
- Trey Ratcliff, ~6.4M – the travel photographer behind StuckInCustoms and the most followed male on Pinterest.
The 10 Pinterest Accounts You Must Follow Right Now
If you are building a feed worth scrolling, these ten Pinterest accounts you must follow cover the best of every major niche, chosen for consistent quality rather than follower count alone.
- @ohjoy – colourful design, parties and everyday joy.
- @buzzfeedtasty – fast, foolproof recipe videos.
- @poppytalk – elevated DIY and modern home style.
- @honestlywtf – DIY projects, fashion and beauty, beautifully shot.
- @maryannrizzo – endless interior-design inspiration.
- @stylemepretty – the wedding-planning board to beat.
- @treyratcliff – breathtaking travel photography.
- @etsy – handmade finds and craft inspiration.
- @bonnietsang – art, design and photography aesthetics.
- @nordstrom – polished fashion and seasonal styling.
Popular Pinterest Accounts for Marketing Inspiration
Marketers do not follow these popular Pinterest accounts for the pretty pictures, they study them for tactics. Each one does something you can copy on your own brand account.
- Oh Joy! (Joy Cho) – the textbook creator-to-retail story: a personal aesthetic turned into licensed Target collections. Lesson: a consistent visual brand is a business asset.
- Tasty – short, native video pins that teach in seconds. Lesson: format for how people actually consume on Pinterest.
- Etsy & Nordstrom – shoppable pins and rich product pins at scale. Lesson: connect every pin to a clear next step.
- HonestlyWTF – original, step-by-step DIY content that earns saves. Lesson: usefulness drives repins and reach.
- Style Me Pretty – deep, keyword-rich boards that rank in Pinterest search. Lesson: treat Pinterest like the search engine it is.
The common thread: these accounts win because their pins match what people are actively searching for, with strong titles, descriptions and imagery, the same principles that power modern search optimisation.
eCommerce Pinterest Accounts (The Biggest Brands)
Pinterest is a shopping platform as much as an inspiration one, with more than half of users treating it as a place to shop. These eCommerce Pinterest accounts have the biggest brand followings (figures approximate).
| Brand | Handle | Followers (approx) | Why follow |
|---|---|---|---|
| Etsy | @etsy | ~11.2M | Handmade and vintage finds, craft inspiration |
| BuzzFeed Tasty | @buzzfeedtasty | ~10.2M | Recipe videos that drive huge engagement |
| Nordstrom | @nordstrom | ~5.4M | Seasonal fashion and styling, shoppable pins |
| L.L.Bean | @llbean | ~5M | Outdoor and lifestyle product inspiration |
| Target | @target | ~4.7M | Home, style and seasonal collections |
| Harper’s Bazaar | @harpersbazaar | ~6.4M | Editorial fashion and beauty |
Brand vs creator: brand accounts are tracked separately from individual creators by analytics tools, and their follower counts move with marketing spend and campaigns, so they are best read as reach indicators rather than personal popularity.
Top Pinterest Boards You Need to Follow Right Now
Accounts are only half the story. On Pinterest you can follow individual boards, and some single boards have followings in the millions. Here are top Pinterest boards you need to follow right now, by interest (board-level figures are approximate, per analytics tools).
- Home & interiors: Maryann Rizzo’s decor boards and Cathie Hong’s room-by-room collections for real-home inspiration.
- DIY & crafts: Poppytalk’s DIY board and HonestlyWTF’s project boards for step-by-step ideas.
- Food: Tasty’s recipe boards for quick, visual cooking.
- Fitness: large workout boards such as community “Workout Plans” collections (around 3.3M followers) are among the biggest single boards on the platform.
- Design & art: Bonnie Tsang’s and Evelyn’s aesthetic boards for colour and composition.
- Weddings: Style Me Pretty’s and Wedding Chicks’ planning boards.
Most Followed Pinterest Accounts by Category
Different niches have different stars. Below are the most followed Pinterest accounts in ten popular categories. Where a category has only a handful of accounts with published numbers, we say so rather than padding the list, because accurate beats long.
Food & Drink Pinterest Accounts
- Tasty (@buzzfeedtasty) – ~10.2M, recipe videos
- Christine Martinez Loya (@chrisem) – ~5M, food and lifestyle
- Jessica Comingore – ~4.8M, food, beauty and design
- Fake Ginger / Amanda Livesay (@fakeginger) – ~4.6M, home cooking
- Kathy’s LittleThings – ~4.5M, food, family and DIY
Home Decor Pinterest Accounts
- Oh Joy! (@ohjoy) – ~15.1M, colourful modern decor
- Maryann Rizzo (@maryannrizzo) – ~9M, interior design
- Cathie Hong Interiors (@cathiehonginteriors) – ~7.9M, warm modern homes
- Bonnie Tsang (@bonnietsang) – ~7M, design and styling
- Pejper (@pejper) – ~6.7M, Scandinavian interiors
- Veanad (@veanad) – ~5.2M, home and lifestyle
Home decor is Pinterest’s single biggest category, so it has the deepest bench of mega-accounts.
DIY & Crafts Pinterest Accounts
- Poppytalk (@poppytalk) – ~10.4M, modern DIY
- Jane Wang (@janew) – ~7.7M, crafts and nature
- HonestlyWTF (@honestlywtf) – ~7.2M, step-by-step projects
- Etsy (@etsy) – ~11.2M, handmade and craft shopping
- Kathy’s LittleThings – ~4.5M, family crafts
Fashion & Style Pinterest Accounts
- Bonnie Tsang (@bonnietsang) – ~7M, style and aesthetics
- Harper’s Bazaar (@harpersbazaar) – ~6.4M, editorial fashion
- Style Me Pretty (@stylemepretty) – ~6.4M, fashion and weddings
- Nordstrom (@nordstrom) – ~5.4M, shoppable style
- Veanad (@veanad) – ~5.2M, lifestyle and fashion
Beauty & Hair Pinterest Accounts
- Hair & Makeup by Steph (@hairandmakeupbysteph) – ~4.9M, bridal hair and makeup
- Jennie TwoShoes (@jennietwoshoes) – ~4.8M, hair and creative looks
- HonestlyWTF (@honestlywtf) – ~7.2M, beauty and DIY sub-boards
- Harper’s Bazaar (@harpersbazaar) – ~6.4M, beauty editorial
Beauty has fewer creator accounts with published follower numbers, so this is a shorter, honest list.
Travel Pinterest Accounts
- Jane Wang (@janew) – ~7.7M, nature and landscapes
- Evelyn (@evecpage) – ~6.8M, travel and nature
- Trey Ratcliff (@treyratcliff) – ~6.4M, travel photography
- Lauren Zwanziger – ~4.3M, travel inspiration
Travel leans on photographers; only a few accounts have reliable public counts.
Wedding Pinterest Accounts
- Style Me Pretty (@stylemepretty) – ~6.4M, wedding inspiration
- Wedding Chicks (@weddingchicks) – ~4.9M, planning and decor
Wedding is dominated by two large publishers; most other wedding accounts do not publish follower counts.
Health & Fitness Pinterest Accounts
- Large community fitness boards such as “Workout Plans” collections – around 3.3M followers
- Fitness and wellness content mostly lives in big shared boards rather than single mega-accounts
Fitness is the thinnest category for account-level data, so it is best explored through boards rather than ranked accounts.
Art, Design & Illustration Pinterest Accounts
- Bonnie Tsang (@bonnietsang) – ~7M, visual art and design
- Evelyn (@evecpage) – ~6.7M, art and lifestyle
- Oh Joy! (@ohjoy) and Poppytalk (@poppytalk) – strong design boards within larger accounts
Photography Pinterest Accounts
- Trey Ratcliff (@treyratcliff) – ~6.4M, landscape and travel photography
- Bonnie Tsang (@bonnietsang) – ~7M, lifestyle and brand photography
Photography-specific accounts with published follower counts are rare; these two lead clearly.
Followers vs Monthly Viewers: What Actually Matters on Pinterest
Chasing followers is the most common Pinterest mistake. Unlike Instagram or TikTok, Pinterest is a visual search engine, so your reach comes from matching what people search for, not from how many followers you have.
- Followers are people who chose to see more of your pins. They are a loyalty signal, not a reach cap.
- Monthly viewers count everyone who saw your pins in 30 days, including through search, related pins and other people’s repins. It is a visibility number.
- Why it matters: accounts with tiny follower counts routinely reach hundreds of thousands of monthly viewers, because a well-optimised pin keeps surfacing in search long after it is posted.
The practical takeaway from tools like Tailwind and Simple Pin: track outbound clicks and saves first, monthly views second, and treat follower count as context, not a goal. That is also why a true “most monthly viewers” ranking does not exist, Pinterest never reports it consistently.
Pinterest in 2026: Key Stats and Trends
- ~631 million monthly active users in early 2026, up roughly 11% year on year and growing double digits for ten straight quarters.
- Gen Z is the fastest-growing audience, making up a large and rising share of users and driving most trends.
- Home decor (29%), style (22%) and food (15%) account for the bulk of top pins, which is exactly why those niches own the follower leaderboard.
- More than half of users see Pinterest as a place to shop, and about one in three Pinterest shoppers earns over $100K a year.
Pinterest Predicts 2026 trends
Pinterest’s annual trend report for 2026 points to beauty looks like “jelly blush” and alien-inspired makeup, fashion trends such as “Poetcore” and laced-up detailing, food ideas like “Cabbage Crush,” and a wider move toward slower, offline hobbies. Gen Z drives roughly two-thirds of these trends, so the next wave of big accounts will likely come from these spaces.
How These Accounts Got So Many Followers
The biggest Pinterest accounts did not win by luck. They share a repeatable playbook you can borrow:
- Early and consistent: many top accounts started in 2011 to 2013 and pinned relentlessly (Oh Joy! has tens of thousands of pins), compounding reach over years.
- Search-first pins: keyword-rich titles, descriptions and board names so pins keep surfacing in Pinterest search, the same search-first thinking behind a solid entity SEO audit.
- Strong original visuals: a recognisable style and high-quality, vertical images that earn saves.
- Broad, well-organised boards that serve many related searches rather than one narrow topic.
- Partnerships and cross-promotion: brand collaborations (the Target and Oh Joy! partnership is the classic example) and promotion from blogs and other platforms.
Most Followed Pinterest Accounts FAQ
Who has the most followers on Pinterest?
Joy Cho, the designer behind Oh Joy!, has the most followers on Pinterest, with roughly 15 million. Guinness World Records verified her as the most followed person on Pinterest with 14,866,198 followers in 2021, and she has remained at the top since.
How many followers does Oh Joy (Joy Cho) have?
Joy Cho’s Oh Joy! account has approximately 15.1 million followers. The last independently verified figure was 14,866,198 (Guinness World Records, 2021); current public estimates put her around 15 million.
Who is the most followed person versus brand on Pinterest?
The most followed individual is Joy Cho (Oh Joy!) at about 15 million. Among brands, Etsy is one of the most followed at roughly 11 million, followed by BuzzFeed’s Tasty at about 10 million. Individuals and brands are usually tracked separately.
What is the difference between Pinterest followers and monthly viewers?
Followers are people who opted to see more of your pins, a loyalty signal. Monthly viewers count everyone who saw your pins in the last 30 days, including through search and repins, a reach signal. On Pinterest, monthly viewers and outbound clicks usually matter more than follower count.
How many monthly active users does Pinterest have in 2026?
Pinterest reached about 631 million monthly active users in early 2026, up roughly 11% year on year. It has posted double-digit user growth for ten consecutive quarters, with Gen Z as its fastest-growing audience.
How do Pinterest influencers make money?
Top Pinterest creators earn through brand partnerships and sponsored pins, affiliate links, driving traffic to their own blogs or shops, and licensing deals. Joy Cho’s licensed product lines with retailers like Target are a well-known example.
What are the most popular niches on Pinterest?
Home decor, style and food are the biggest niches, making up the majority of top pins (roughly 29%, 22% and 15% respectively). DIY, weddings, beauty, travel and parenting are also consistently popular.
How do you get more followers on Pinterest?
Pin consistently, use keyword-rich titles and descriptions so your pins rank in Pinterest search, create strong original vertical images, organise broad well-named boards, and cross-promote from your blog or other platforms. Because Pinterest is a search engine, optimisation matters more than posting frequency alone.
Where to Go From Here
The most followed Pinterest accounts in 2026 are a map of what people love to plan and buy: beautiful homes, good food, clever DIY and aspirational style. Follow the creators and boards above to fill your feed with the best of it, but if you are building your own account, remember the real lesson hidden in their numbers. These accounts grew by treating Pinterest as a search engine and pinning useful, searchable, beautiful content for years. Do the same, and followers follow.
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